Certified arborist and CEO of Arbor Pros Expert Tree Co. shares trade secrets of how to run a tree service in Tallahassee, Florida. This is a tough business with heightened risk exposure for personal safety and property damage. Florida heat and long work days can make this profession grueling. It’s not for the faint of spirit. On the other hand when you establish your business with a mission, a culture and maintain the morale, great things tend to happen. Give leadership training and constant coaching will make you a success in the tree care industry. Don’t be a tree cutter. Be an arborist. Act intentional and care about everything that you do.